More and more, I’m learning the value of shipping things out the door - getting ideas, thoughts, creations, products, services - in the hands of an audience like you as fast as possible, to start figuring out what works and what I did wrong because I had bad assumptions.

My goal was to get this project launched over the weekend, but I didn’t quite understand how long some things would take (locating mass quantities of postcards, stuffing envelopes) and completely forgot the post office isn’t open on Sundays. Nevertheless, the first batch of 25 cards is in the mail now. I’m really looking forward to what people share for their daily learnings, and also to find out what they dig about this project and what I’ve mucked up already.

(via Instagram)